Ep 273 - The Inner Game of Building a High-Performance STR Business with Stacey St. John

Most entrepreneurs focus on tactics — but the real breakthroughs happen internally first.

In this episode, Stacey St. John breaks down how self-awareness, intuition, mindset, and values-driven leadership shape long-term success in business and life. From recognizing limiting beliefs to building aligned teams and managing energy, this conversation goes far beyond surface-level motivation.

If you’ve ever felt stuck, overwhelmed, or pulled in too many directions — this episode explains why and what to do about it.

Inside this conversation:

1. How intuition and body awareness guide better decisions
2. Why identity drives action (and keeps people stuck)
3. The difference between excitement and misalignment
4. How to hire and lead based on values, not resumes
5. Practical mindset tools to reset stress and overwhelm
6. Why self-image and internal stories affect performance
7. How high performers accept feedback without ego

00:00 – Why Most Entrepreneurs Stay Stuck (It’s Not Strategy)

03:45 – Introducing Stacey & Why Mindset Drives Everything

07:20 – Front Pocket vs Back Pocket Decisions Explained

10:50 – Learning to Trust Intuition Without Second-Guessing

14:30 – Energy, Stress, and Showing Up as a Leader on Bad Days

18:10 – Building the Right Team: Values Over Skills

22:40 – Why Misaligned Hires Quietly Kill Momentum

27:05 – Identity Shifts Required to Reach the Next Level

31:20 – Rewriting Internal Stories That Limit Growth

35:50 – Integrating Mindset Work Into Daily Business Life

Guest Bio:

Stacey St. John is a visionary real estate entrepreneur who is reshaping the short-term rental industry for women on Airbnb. She founded the Female Short-Term Rental Investors Facebook Group, The STR Sisterhood, and The Short-Term Rental Virtual Summit for Women. Stacey began her short-term rental journey on Airbnb in 2020; she quickly realized the industry’s potential and the opportunity to empower women through real estate investing to help them create successful, profitable “Airbnb businesses.” She has since built a 7-figure portfolio and left her corporate career to focus on her mission. Stacey is a strong advocate for women in business and is committed to creating a more equitable and inclusive industry. She is a frequent speaker at short-term rental and Airbnb industry events and is a regular contributor to industry publications.

Guest Link:

https://www.instagram.com/stacey_st.john/

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