The GaryVee Audio Experience

7 Reasons You Need A Personal Brand

Jan 27, 2018
A fast-paced take on why a personal brand now outweighs a resume. Practical talk about being authentically yourself and putting in patient, relentless work. Tips on building recognition with early video and thoughtful public writing. Advice for supporters to attract opportunities and for earning credibility before promoting yourself.
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ANECDOTE

Wine Library TV Launched Gary's Reach

  • Gary started making YouTube wine videos comparing wine to unexpected things and found an audience online.
  • The internet gave him a platform that traditional media wouldn't, launching his broader brand.
ADVICE

Be Yourself 24/7

  • Be yourself consistently and without compromise when building a personal brand.
  • Money and fame expose who you are, so never alter your core identity for them.
ADVICE

Build A Brand As A Support Player

  • Build a personal brand even if you work behind the scenes to increase opportunity.
  • Position yourself as the best support person for leaders you admire to attract those roles.
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