ENCORE 123: Cooley Law Firm's Biz Dev Chief Carl Grant's Mission is to Help Technology Leaders Become Amazingly Successful. Here's How He Does it.

Read the transcript on the Sales Game Changers Podcast website.

CARL'S FINAL TIP TO EMERGING SALES LEADERS: "People like to buy from people that they know and if you're struggling with how to get to know people, I'm going to tell you that people can connect on very personal levels. I think the deepest personal relationships you can develop with other people are through a religious affiliation, a cultural affiliation or a common mission. Join a group that you identify with religiously, culturally or at a shared mission, such as disease-oriented organizations. Try to connect on a deep personal level with people in the business community by getting involved and when you need to reach out to them, you're reaching out to a friend. You're not reaching out to a stranger, you're not making a cold call, you're reaching out to somebody who you've spent hours with working on something that's important to them."

Carl Grant is the EVP of Business Development at the Cooley law firm.

Prior to coming to Cooley, Carl worked at PricewaterhouseCoopers and two venture-backed startups.

Find Carl on LinkedIn!