234 How To Actually Make Money With a Small Audience

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Mar 5, 2026

Alexis Hasselberger, a time management and productivity coach who built courses for Udemy and corporate clients. She explains how she scaled from 1:1 coaching to four revenue streams. Conversations cover Udemy versus direct sales, why YouTube search is driving views, evergreen funnels and webinars for busy audiences, and creative uses of AI in course products.

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ADVICE

Choose Platforms You Actually Enjoy

Focus on platforms you enjoy and that align with your strengths, because you won't do something well you dislike.
Alexis prefers creating courses and content she enjoys, and avoids platforms like Instagram that bore her or TikTok that distracts her.

INSIGHT

Tool How-Tos Drive Search Traffic And Clients

How-to videos on specific tools drive disproportionate YouTube views and can funnel coaching clients.
Alexis's TickTick task-manager videos reached ~30k views and directly led to several coaching signups, signaling search intent value.

ADVICE

Make YouTube Videos For Search Intent

Optimize YouTube for search by making videos that match user queries; search viewers have higher intent and longevity.
Jon pulled analytics showing 52% of Alexis's top video views came from search, recommending SEO-focused how-to content.

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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap

Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that.

She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress less. Her clients include Google, Lyft, Workday, Capital One and Upwork, and over 229,000 people have taken her courses on Udemy.

In this episode we dig into how she's built four different revenue streams that all pull their weight, why she nearly burned out with 35 one-on-one coaching clients and a six month wait list, and how that pushed her toward building courses. We talk about the difference between selling on Udemy versus selling on your own site, and why those are completely different games.

We also get into her approach to YouTube and LinkedIn, and we actually pull up her YouTube analytics live to look at where her best performing videos are getting their traffic from. Turns out 52% of her top video's views come from search, which opens up a really interesting strategy for her going forward.

We chat about webinars, evergreen funnels, and whether email marketing works differently when your audience is made up of super busy people who barely read their inboxes. Plus we get into some really cool stuff about AI and courses, including how one course creator replaced her course with an AI chatbot and 3X'd her best launch.

And Alexis shares some genuinely practical productivity tips that I think any course creator will find useful.. especially around getting stuff out of your head and being realistic about how much you can actually get done.
This was a really fun conversation. Hope you enjoy it.

🔎 Find Alexis here:
🔗 Website: https://www.alexishaselberger.com/
🎙️ Do More, Stress Less Podcast: alexishaselberger.com/podcast
📖 Distraction Action Plan: https://www.alexishaselberger.com/reduce-distraction
🔗 Youtube: https://www.youtube.com/c/domorestressless
🔗 Insta: @do.more.stress.less
🔗 TikTok: https://www.tiktok.com/@do.more.stress.less
🔗 FB Group: https://www.facebook.com/groups/domorestressless/

#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.