Pierina Merino is the founder and CEO of FlickPlay, the first platform to build a commerce and experience layer for digital toys connected to the culture of locations and their communities. Fans can own and play with digital toys from their favorite characters, and engage with other fans through shared love and connection. Pierina’s former life was in architecture and design, launching the first 3D-printed product brand to sell nationally at Nordstrom.

This episode is hosted by Anna Barber, Partner at M13 and LP in Everywhere Ventures (previously The Fund), also a former founder. In this interview, Pierina and Anna discuss transforming on-screen characters into real world connections. Hear their thoughts on what drives the next generation of consumer products, content, and engagements. Don’t miss Pierina’s hot take on walled garden experiences on social media and her predictions for a mixed-reality future!

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Press Play with FlickPlay: Pierina Merino with Anna Barber