
WWD Voices The Beauty of Tomorrow: Lauryn Bosstick
Mar 3, 2026
Lauryn Bosstick, founder of The Skinny Confidential and creator of viral wellness products, reflects on turning a college blog into a lifestyle brand. She discusses building scalable business tentacles, crowdsourcing product creation like the ice roller, making unsexy products desirable, balancing partnership work, and daily ritual hacks including sauna, cold plunges and habit stacking.
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Choose Podcast Guests By Curiosity Not Hype
- Guest choice comes from curiosity and deep reading rather than trend-chasing.
- Lauryn reads widely, pursues obscure but compelling subjects (e.g., Dennis Hoff, Priscilla Presley) to create surprising interviews.
How Lauryn And Michael Balance Working Together
- Working with her husband Michael is rewarding but challenging; they keep separate business domains and only collaborate on the show.
- Lauryn runs the product line and a 20-person team while Michael runs Dear Media, keeping 'church and state'.
Ice Roller Origin And Community Development
- The ice roller emerged from Lauryn's jaw surgery experience and four years of product development.
- She crowdsourced feedback from a 60,000-woman Facebook group and optimized design, packaging, and unboxing to make it viral.







