Jim Huffman is the CEO of GrowthHit, a growth consultancy focused on conversion optimization, and the co-creator of FunnelTeardowns. He has grown two startups from idea to over $10M in sales. Spent over $4M on Facebook ads. Lead workshops at Fortune 500 brands like FedEx, Oreo, Hot Wheels & Intuit. Jim wrote a book, The Growth Marketer's Playbook. It was #1 on Amazon until Seth Godin launched his new book and then it was quickly not #1.
Jim shares his experience of going through the initial hit of the global pandemic and how his business managed to stay afloat! He also shares his process of client selection and writing his book, The Growth Marketer's Playbook!