A Book with Legs Toby Stuart - Anointed
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Sep 15, 2025 
Toby Stuart, an author and professor at UC Berkeley's Haas School of Business, dives into his book "Anointed" with Cole Smead. They discuss how social status impacts our perceptions, using art and technology as examples. The conversation touches on the emotional journeys in careers shaped by initial opportunities, the influence of status on consumer behavior, and the role of stereotypes in professional environments. Additionally, they explore the transformative effects of AI on society, drawing intriguing parallels to past technological revolutions.
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Stereotypes As Cognitive Shortcuts
- Stereotypes and categories speed cognition by classifying novel objects into known groups.
- These cognitive shortcuts create implicit status expectations that shape real outcomes.
Alfred Russell Wallace Example
- Toby recounts Alfred Russell Wallace as an overlooked co-discoverer of evolution who lost anointment to Darwin.
- Social background and recognition, not just ideas, determined who became famous in science.
Wine Front-Running By Matthew Cooper
- Matthew Cooper studied Robert Parker's tastes, predicted his ratings, and front-ran wine valuations profitably.
- Cooper bought, shipped, and sold Australian wines ahead of Parker's review to capture massive arbitrage gains.
