Most entrepreneurs think branding is a logo and a website. They're wrong.
Patrick Hanlon, author of Primal Branding, breaks down the actual framework for building brands that create communities of fanatics—not just customers who'll ghost you for the next competitor.
This is the 20th anniversary of Primal Branding, and the framework is more relevant today than when it was first published in 2006. We dig into the seven pieces of primal code, why having haters is actually essential to your brand, and how AI amplifies (but can't replace) human creativity in branding.
If you're building something and want people who defend your brand instead of just buying from you, this conversation gives you the exact system.
Explore Patrick’s book here: https://www.amazon.com/dp/1451655312
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