the brAIn - real AI intelligence for media & entertainment The AI Content Royalty Marketplace: Licensing & Rev Sharing (Expert "Insider" Discussion)
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Jul 24, 2025 In this engaging panel discussion, guests include Rebecca Grossman-Cohen, strategic partnerships lead at The New York Times; Howie Singer, AI consultant and NYU instructor; Dave Davis, chief content officer at Protege; and Mickey Maher, CRO at Vermilio. They dive into the evolving licensing landscape for AI-generated content, addressing fair compensation and recent agreements. The panelists spotlight emerging trends in custom content curation, the complexities of negotiating deals, and the transformative impact of AI on media, balancing innovation with intellectual property rights.
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Contracts Must Address Rights Gaps
- Key contract battlegrounds are use restrictions, rights gaps, and talent clearances.
- Many audiovisual licenses lack music and personality rights, requiring tailored deal terms.
History Repeats With New Tech Platforms
- Market behavior repeats: platforms initially exploit content then build licensing solutions.
- Accurate payments are hard because training blends content across billions of parameters.
Price Based On Scarcity And Quality
- Hold firm on value: quality and breadth justify higher fees versus generic web scrapes.
- Treat high-quality journalism and specialty verticals as scarce assets when pricing deals.
