PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.
You’ll learn:
• Why TV may not be the crown jewel for PI firms
• How radio stacks up against streaming for cost and reach
• The three traits every campaign must have to work
• What realistic ROI timelines actually look like
• Why the wrong creative kills results before they start
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