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Meeting Lady Gaga
- During his financial struggles, Vincent Herbert introduced Carter to Lady Gaga.
- At the time, Lady Gaga was a brunette piano player recently dropped from Def Jam.
Promoting Lady Gaga
- While record labels wanted to give Gaga's music to established artists, Carter and Gaga fought to keep it for her.
- Initial attempts to promote "Just Dance" on the radio were unsuccessful.
Leveraging Social Media
- Carter and Gaga leveraged emerging social media platforms like MySpace and YouTube to build a fanbase.
- They created Gaga Vision, a series of artistic video clips, to promote her music.