How I Built This with Guy Raz

Lady Gaga & Atom Factory: Troy Carter (2018)

May 28, 2018
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ANECDOTE

Meeting Lady Gaga

  • During his financial struggles, Vincent Herbert introduced Carter to Lady Gaga.
  • At the time, Lady Gaga was a brunette piano player recently dropped from Def Jam.
ANECDOTE

Promoting Lady Gaga

  • While record labels wanted to give Gaga's music to established artists, Carter and Gaga fought to keep it for her.
  • Initial attempts to promote "Just Dance" on the radio were unsuccessful.
ANECDOTE

Leveraging Social Media

  • Carter and Gaga leveraged emerging social media platforms like MySpace and YouTube to build a fanbase.
  • They created Gaga Vision, a series of artistic video clips, to promote her music.
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