Business Daily How country music became cool
Jan 27, 2026
Matthias Hansen, an international country broadcaster who built P4 Country in Sweden and won a CMA international broadcasting award, joins from Nashville. He discusses why Nordic folk and country connect. Conversations cover genre‑blending, Gen Z appeal, global touring strategies, and moments that pushed country into the mainstream.
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The Stigma Around Country Has Faded
- Country's stigma has fallen and admitting you like it is now easier for many listeners.
- That cultural shift helped broaden the genre's appeal to younger and more diverse audiences.
Rapid Rise From Nashville To TikTok Fame
- Tucker Wetmore moved to Nashville in 2020 with a handful of songs and rapidly secured publishing and record deals.
- He credits TikTok virality and raw storytelling for his quick rise and chart success.
Cultural Roots Help Country Translate Abroad
- European audiences relate to country through shared folk and nature themes, helping adoption in places like Sweden.
- Matthias Hansen explains Swedish dance band music closely resembles American country with local lyrics.