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Etsy Printables: $10,000 a Month Selling Digital Products on Etsy (Greatest Hits)

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Mar 23, 2026

Guest

Rachel Jones

Rachel Jones, creator of MoneyHackingMama who built a large passive-income shop selling printable downloads while raising a family. She shares how to find profitable niches, use tools like eRank and Canva, optimize listings and images, leverage ads and social traffic, scale with outsourcing, and adapt products with trends and AI.

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INSIGHT

Send Ads To Your Etsy Storefront To Hide Competitors

Insight: Driving external traffic to your own Etsy storefront reduces direct competition exposure.
Rachel notes Etsy now supports custom storefront pages you can send paid traffic to, keeping buyers from seeing competing listings.

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ADVICE

Optimize Titles And Use All 13 Unique Tags

Do optimize the first few words of your title and use all 13 unique tags.
Put the most relevant descriptive terms up front and avoid repeating words to conserve characters and maximize reach.

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ADVICE

Run Etsy Ads Only On Keyword Optimized Listings

Try Etsy ads for listings priced $5 or higher and only after keyword optimization.
Monitor return on ad spend; Rachel aims for ~4–5x but accepts 3x if still profitable given low creation costs.

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How to find profitable printable niches

01:18 • 1min

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Examples of Mother's Day and printable cards

02:33 • 2min

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Pricing range for printables

04:46 • 2min

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Starting niche: personal finance and planners

07:00 • 2min

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Pivot to business templates

08:34 • 2min

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Using eRank for Etsy research

10:44 • 2min

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Target long-tail keywords and competition

12:20 • 3min

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File formats and Canva templates

Defending your niche from copycats

21:37 • 3min

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Driving traffic off Etsy to own storefront

24:29 • 1min

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Listing image and video optimization

25:41 • 5min

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Titles, tags, and description best practices

31:06 • 3min

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Marketing: Etsy ads and profitability

33:47 • 4min

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Other marketing channels: Pinterest, Instagram, TikTok

37:49 • 1min

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Time investment and scaling with help

38:58 • 3min

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Product portfolio size and outsourcing

41:34 • 1min

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Go where demand (cash) already exists

Five-year update: growth and product management

47:10 • 3min

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Etsy changes, trends, and staying adaptable

49:41 • 4min

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Using AI and added-value bonuses

53:24 • 5min

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Category opportunities and simple solutions

57:57 • 4min

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Life after scaling: teaching and Coast FIRE

• Mentioned in 232 episodes

Start with Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek

In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.

Creating assets you can sell over and over again — that’s the passive income dream, right?

This is exactly what Rachel Jones has done by creating and selling downloadable printables on Etsy.

This year she’s averaging over $10,000 a month in sales, all while balancing a full-time job and two young kids.

Rachel started in 2018, and took her Etsy business full-time in 2021.

Note: I call this the Buy Buttons strategy. To kickstart your business, find the marketplaces your target customers are already shopping. Go where the cash is already flowing!

Tune in to The Side Hustle Show interview to learn:

how to find profitable niches to sell digital products in on Etsy
some of the categories Rachel likes
the tools and technology she uses to get it all done

Here's a free guide to the best-selling digital products month-by-month to get your creative juices flowing.

Full Show Notes: Etsy Printables: $10,000 a Month Selling Digital Products on Etsy

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