The David Greene Show Why One Niche Isn’t Enough Anymore in Real Estate I Episode 113
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Feb 3, 2026 Josh Schreiner, an Oklahoma-based agent, flipper, and investor who juggles flips, long-term rentals, and Airbnbs. He explains why diversifying beyond one niche matters. He describes running a dozen rehabs, making Airbnbs work in Tulsa and Broken Arrow, and using moody, thoughtful design to stand out. He also walks through finding off-market deals via SEO, agent ties, and wholesalers.
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Don't Rely On One Niche
- Mix strategies (flips, long-term rentals, Airbnbs) to survive variable markets and create optionality.
- Use flips to generate capital for buy-and-hold while converting deals into the highest-value use.
Couples Systemize Flips Together
- Josh and his wife run flips while she handles design and he manages acquisitions and contractors.
- They standardized fixtures and finishes to scale and manage a dozen rehabs at once.
Pick Location, Then Design To Win
- Choose Airbnbs in walkable, desirable micro-locations and invest in standout design rather than cheap, generic furnishings.
- Respond quickly and communicate well to convert good design into steady bookings.