Matt Bertulli, Founder-CEO of Pela Case and Lomi, dives into the importance of personal branding in today's business landscape. He discusses how authenticity, especially in an age of AI, is vital for creating genuine connections with consumers. Matt emphasizes that CEOs should be the face of their brands, fostering trust through storytelling. He also explores the necessity for consistency in branding and how podcasting can enhance personal connections. Finally, the conversation touches on adapting to technological advancements while maintaining a human touch in business.
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insights INSIGHT
Identity and Brand
Many CEOs tie their identity to their brand, leading to an identity crisis after exiting.
Matt's approach is to be the brand, ensuring his identity remains independent of specific companies.
question_answer ANECDOTE
Organic Podcast Origins
Matt's podcast, "The Operators," started organically from conversations with friends in the DTC space.
This highlights the power of leveraging existing relationships and discussions.
insights INSIGHT
Podcast Power
Podcasts are powerful tools for building trust and allowing audiences to connect with individuals.
Repurposing podcast content into short-form videos can expand reach through platforms like TikTok and Instagram.
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This week on The Mike Method, Mike is sitting down with Matt Bertulli to dive into the evolution of his personal brand and how it connects with his businesses. Matt is an active, in-the-weeds founder-CEO for 15+ years. He's also not your typical CEO. He's a category designer. He sold his first company after bootstrapping it to 100+ employees over 10 years. He is presently the co-founder and CEO at two companies -- Pela Case + Lomi. Both companies are B Corps like my company. They operate at the intersection of waste innovation & consumer technology. Have Jay-Z's Marcy Venture Projects as a notable investor, were named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. He's also the co-host of a popular "consumer" focused Podcast, The Operators.
In this conversation Matt shares why being the face of his companies matters and how podcasting and content creation have helped him build trust and authenticity with his audience. Along the way, we get into how peer groups shape leadership, why consistency in branding is often more important than authenticity, and how customers care more about a seamless experience than the personal details of the people behind a brand. They also explore the big shift happening in business—the idea that CEOs and founders are no longer just running companies; they are part of the brand itself. People want to connect with real humans, not just faceless corporations. And in a world moving fast toward AI, maintaining that human element is more important than ever. Empathy doesn’t work from a distance. If you want to build something meaningful, you have to be present for the people around you.
Storytelling plays a huge role in all of this. We’re wired to crave stories, both the good and the messy. The leaders who can tap into that—who can show up consistently and share their journey—will have the biggest impact. And when it comes to AI? It’s happening whether we like it or not. The key isn’t to master it overnight—just focus on staying afloat and finding your rhythm. Listen to this episode on Spotify, Apple, Youtube or wherever you get your podcasts.
The Mike Method