The Rise & Conquer Podcast Behind the Biz x LSKD - Social Media and Content with Gracie
Sep 25, 2023
A deep dive into social media strategy and creating scroll-stopping content. They unpack using authentic UGC, iPhone filming, and rapid iteration to keep campaigns fresh. Behind-the-scenes logistics, cross-team brainstorms and how to squeeze maximum content from short shoots come up. Practical tips for standing out without expensive gear are spotlighted.
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Transcript
Episode notes
Brainstorm Daily With Cross-Functional Teams
- Do run daily cross-team idea sessions to surface diverse creative concepts.
- Include product, design and buying so campaigns benefit from varied perspectives.
Build A Feedback-First Culture
- Do build a feedback culture and practice giving constructive feedback routinely.
- Use tools like Radical Candor to audit and improve content one percent at a time.
Use UGC And Repost To Grow Community
- Do use UGC and repost tagged content to build community and authentic ads.
- Message creators for permission and nurture relationships by featuring them.
