SPEAK LIKE A CEO 309: Why AI Gets Crushed by Human Leadership
26 snips
Jan 29, 2026 
Angus Fletcher, professor of story science and author of Primal Intelligence, studies how narrative thinking shapes decisions and intuition. He explores storytelling as a form of intelligence, why AI stumbles in changing environments, the three stories every business runs, and how surprise and alignment spark attention and innovation.
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Three Stories Every Business Runs
- Companies run three core stories: strategy (what you want), operations (what you do), marketing (what you claim).
- Long-term success requires aligning these stories; misalignment forces inauthentic marketing and customer anger.
Align Marketing By Building Backwards
- Fix misaligned marketing by working backwards into operations and strategy so your product matches your claims.
- Use sales feedback to iterate operations and strategy until the marketed story is real and self-spreading.
Market What Makes You Different
- When your product is great, have the courage to say how it breaks patterns and why it's different.
- Signal surprise and wonder to make audiences ask where the product is going and want to adopt early.
