How to justify brand marketing spend (and build trust with leadership)

Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.

Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement to build trust, not just dashboards.

This is a grounded, mentorship-led conversation about

what “brand” really means inside a business

how brand and performance work together rather than against each other

choosing brand metrics leadership actually understands

using data as career currency, not just reporting

staying confident when measurement reveals uncomfortable truths

If you’ve ever struggled to get buy-in for long-term work, felt nervous about what measurement might uncover, or wanted to be taken more seriously in strategic conversations, this episode is for you.

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Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice.

This week we're excited to share access to Weglot’s Next Market Live replay, packed with real stories and practical insights on expanding into Spain.

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CHAPTERS

0:00 Intro

4:31 The skill marketers need now

6:03 Existing vs future demand

8:22 Mentors, growth, and good advice

11:45 The mistake marketers make early

14:13 What brand tracking really solves

16:56 Why brand is everyone’s job

18:21 The brand metrics that matter

22:14 Making the case for brand under pressure

25:00 Balancing short-term and long-term

29:28 Using insight as career currency

32:02 How fast brand actually moves

37:25 How to start even with limited budget

43:20 Building trust with brand data

47:03 One thing to do tomorrow

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GUEST

Matt Herbert, Co-Founder and CCO at Tracksuit

https://www.linkedin.com/in/herbertmattj

https://www.gotracksuit.com/uk

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