425: Tom Schwab- The Power of Podcast Interview Marketing

Aug 29, 2018

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One of the biggest problems creatives have is finding ways to get their products and services in front of an audience. A lot of people just aren't wired for marketing. Luckily, there's an option that will fit literally any industry you are in: podcasting.

Obviously you listen to podcasts (you listen to mine) so why aren't you on them sharing your story? There's no quicker and easier way to get in front of an audience that aligns with you. It doesn't cost money to guest on other people's podcasts, and it'll make sure all of your efforts are getting you in front of the right people.

Also, if you've ever thought about starting your own podcast I don't suggest diving right in. Being a host comes at a large cost, and it requires a LOT of time and devotion most people just don't have. Fun fact, most podcasts stop after only 7 episodes. To avoid being adding to a negative statistic, being a guest is also a great way to test the waters and see if it's really an endeavor you want to embark upon.

To go further into this, I brought in THE top expert on podcast guesting: Tom Schwab. Tom is the founder of Interview Valet, the category king of Podcast Interview Marketing. Tom knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers.

Download this episode today, and learn how you can start taking advantage of this powerful marketing technique today.

THE WISDOM WARRIOR

"If you are speaking to everyone, you are speaking to no one." - Tom Schwab

Highlights -

Always look for new tools, and WHY they are used.
Podcasting has a niche for everything you can think of.
Some of the best results can come from being on smaller podcasts.
Think of iTunes as a search engine.
If you want to start a podcast, guesting is a great way to test the water.
Being on podcasts can help with backlinking.
It's easy to repurpose podcasts to create more content.
The role of a guest is to make the host look like a genius for having you there.
When you are a guest, come prepared and stay on message.
Podcasts are becoming "on demand radio."
What you know could help somebody.

Guest Contact -

Tom's Website
Tom's Twitter
Tom's Book
Tom's Free Giveaway

Contact Jeffrey -

Resources -

12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
Music by Jawn