Remote Ruby

Heroku, Hosting, and the AI Era

Mar 13, 2026
Adam McCrea, founder of Judoscale and autoscaling/platform ops expert, reflects on waking to the Heroku news during a founders retreat. He discusses whether Heroku is in maintenance mode, migration tradeoffs like databases, self-hosting versus managed platforms, and why framework-aware autoscaling matters. Conversation also covers hosting pricing, Render and PaaS positioning, and building durable developer businesses in the AI era.
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ANECDOTE

Announcement Hit During A Founders Retreat

  • Adam McCrea received Heroku's announcement while at a small founders retreat and it immediately changed his plans for the year.
  • He'd given a business update the day before and woke up to news that potentially altered customer and product strategy overnight.
INSIGHT

Dyno Sizes Create Costly Jumps

  • Heroku's dyno sizing and pricing remain coarse, forcing large cost jumps (e.g., $50 to $250) that misalign with typical Rails needs.
  • Adam notes missing mid-tier RAM options and odd jumps between Performance M and L as signs of stagnation.
INSIGHT

Venture-Backed PaaS Will Chase Heroku Migration Traffic

  • Venture-backed PaaS providers (Render, Railway) are aggressively positioning to capture Heroku migrations with capital and marketing.
  • Render raised $100M and added public messaging like "migrate from Heroku" right after Heroku news.
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