Pantheon - Podcasts for Music Lovers

What Difference Does It Make: Arielle Nissenblatt Podcasts On This And That

Feb 6, 2026
Arielle Nissenblatt, founder and head curator of Earbuds Podcast Collective and 2026 Podcast Hall of Fame inductee, shares her origin story and newsletter-to-studio journey. She talks curation practices, marketing experiments, and how she finds curators. Then she dives into 1989 KROQ playlist reactions, riffing on songs from The Proclaimers to B-52s with nostalgic, millennial takes.
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INSIGHT

Podcasts Fit Into Everyday Gaps

  • Heavy podcast listening habits often come from commuting, chores, and in-between moments.
  • Arielle built her listening routine around incidental time, not dedicated sessions.
ADVICE

Use Curators To Cross-Promote Episodes

  • Do ask curators to include one of their episodes when contributing to cross-promote creators.
  • Use guest curators' episodes as hooks to bring their audiences to your newsletter.
ADVICE

Use Substack For Low-Risk Experiments

  • Try Substack as an experimental landing page and leverage its recommendation network.
  • Cross-post and move engaged readers to your primary newsletter platform for ownership.
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