Patient-Owned Online Marketplace for Patient Insights with Jen Horonjeff from Savvy Cooperative

Jen Horonjeff, Founder & CEO of Savvy Cooperative, talks about how her personal health journey and experience as a chronic disease patient lead to her founding Savvy Cooperative. They also discuss the concept of patient-centricity in detail, including the value of diverse patient insights, and how to effectively involve and communicate with patients, especially during COVID-19.

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Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: https://www.impetusdigital.com/

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Jen Horonjeff: https://www.linkedin.com/in/jenhoronjeff/

Savvy Cooperative: https://www.savvy.coop/

Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.

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