Cautionary Tales with Tim Harford Adidas v Puma: A Battle of Boots and Brothers
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Jun 21, 2024 The feuding Dassler brothers sparked a legendary rivalry that transformed the athletic shoe industry, birthing Adidas and Puma. The tension was so fierce it divided their hometown, Herzogenaurach, along brand loyalties. Pelé's choice of Puma boots before the 1970 World Cup not only skyrocketed sales but also intensified competition. Through personal journeys and innovative spirit, the brothers’ turmoil overpowered their shared love for craft, impacting generations of sports branding and igniting debates on whether their hatred was a distraction or a catalyst for greatness.
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The Start of Adidas
- Adolf Dassler, "Adi", started making shoes after WWI using salvaged army kit leather.
- He gained recognition when Jesse Owens wore his shoes in the 1936 Berlin Olympics.
The Dassler Brothers Feud
- The Dassler brothers, Adi and Rudy, had a falling out during WWII, possibly due to a misunderstanding or infidelity.
- This led to the creation of Adidas and Puma, dividing their family, employees, and town.
Remarkable Success
- The success of Adidas and Puma, despite post-war challenges, is remarkable.
- Motivated employees, deeply invested in their chosen company, likely contributed significantly.
