Reasonably Optimistic Trump 2.0 is changing the meaning — and feeling — of Pride
Jun 6, 2025
John Paul Brammer, a writer known for his insightful commentary on LGBTQ+ issues, joins the conversation to explore the complexities of this year’s Pride Month. He discusses the commercialization of Pride and how corporate sponsorship is overshadowing genuine activism. The conversation also delves into the political landscape that challenges LGBTQ+ rights, particularly against anti-trans movements. Brammer reflects on the evolving significance of Pride celebrations and the importance of solidarity amidst growing hostility and legislative setbacks.
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Corporate Pride: Profit and Allies
- Some companies double down on Pride for profit and visibility when others pull back.
- Corporate Pride support is often targeted more at allies than LGBTQ+ people themselves.
BarkBox Pride Controversy
- BarkBox proposed doing MAGA merch alongside Pride merch, causing backlash.
- The company had to apologize and reaffirm its support for Pride.
Pride Festivals Face Budget Cuts
- Withdrawal of corporate sponsorship has left many Pride festivals facing budget shortfalls.
- Some communities have mobilized to raise funds themselves, showing authentic support.