In this special live episode of the IAB UK Podcast, we bring you into the room at The Last Thursday Club, our monthly networking event, where the focus was Retail and Entertainment: The Next Era of Retail Media.

Live from IAB HQ in Covent Garden, our Retail Media Lead, Liv McCullagh, was joined by Paul Hackwell (Amazon Ads UK), Farah Souhail (TikTok) and Ash White (dentsu) for a lively panel discussion exploring how retail media is evolving from being performance-driven to becoming richer, more engaging, and often more entertaining.

From shifting consumer behaviour and personalisation to brand engagement, measurement and the future of live shopping, this conversation covers it all.

Sign up for future Last Thursday Clubs at iabuk.com/events

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