The Futur with Chris Do 204 - Put something on the line — with Sean Cannell
12 snips
Aug 31, 2022 
Sean Cannell, a prominent YouTuber and founder of ThinkMedia, shares his insights on taking risks in entrepreneurship. He recounts the thrilling experience of organizing a major live branding event in Las Vegas, featuring big names like Gary Vaynerchuk. Sean dives into event marketing strategies, the importance of high-profile speakers, and the lessons learned from challenges faced during planning. He emphasizes the need for resilience, teamwork, and maintaining mental well-being while navigating the chaotic world of live events.
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Choosing Gary Vee
- Sean Cannell considered various celebrity guest speakers, including Nicholas Cage and Arnold Schwarzenegger.
- Ultimately, Gary Vaynerchuk was chosen for his relevance and credibility.
Future Value
- Sean Cannell believed Gary Vee's speaking fee would only increase.
- This made the current high price seem like a good deal long-term.
Brand Play
- Grow With Video Live was a brand-building event, not primarily for profit.
- Sean Cannell prioritized long-term brand growth over short-term financial gain.
