Zygi Kamasa: How to build a movie business

Zygi Kamasa is building a new movie business called True Brit, which is focused on British films. Kamasa is the former chief executive of Lionsgate UK and Europe as well as Marv Studios, one of Business Leader's Growth 500, the fastest-growing businesses in the UK. He tells Graham Ruddick the story behind why he is building his own business, the story behind his global hits like Bend it Like Beckham, and how to deal with the setbacks, like turning down blockbusters such as Slumdog Millionaire...

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