Let's Talk Loyalty #620: Gamification driving sustainable behavioural change
Nov 27, 2024
Glenn Gillis, Co-founder and CEO of SeaMonster, specializes in creating impact games that drive business results. He discusses how gamification can transform loyalty programs, making them more engaging and effective. Insights include the 'Moneyversity' initiative, enhancing financial literacy through games. The conversation highlights how personalized experiences and human-centered design foster community engagement. Case studies reveal the measurable impact of gamification on health and wellness, showcasing its potential for sustainable behavioral change.
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Everyone Is A Gamer Now
- Gaming audiences are broad and include older adults and women who spend heavily on games.
- Treat gaming as mainstream media with unique dynamics and voluntary attention.
Active Rewards: Long-Term Engagement
- Vitality Active Rewards launched in September 2015 and now has over 700,000 users who still engage after years.
- Some members have never missed a weekly goal and continue playing the platform nearly ten years later.
Personalize Goals And Point Values
- Personalize weekly exercise goals based on historic activity so goals adjust to the user's level.
- Frame goals as points with different activities weighted by intensity and health value.