Timestamps:

2:40 - Judith’s non-linear career path

10:26 - How to separate work from your personal life

17:20 - Climate crisis contribution

21:06 - How does the leasing model work?

34:30 - Finding the right clients

About Judith Häberli:

Judith Häberli is the co-founder and COO of Urban Connect, which offers low-emission shared mobility solutions for companies. Judith's path to entrepreneurship was nonlinear: she first studied acting at the European Film Actor School but later ventured into Economics and completed a degree at the University of Zurich. Urban Connect started as a side project while she was studying, but the team soon identified the potential of outsourcing e-bike services and knew they needed to make the company their full-time job.

30% of emissions in Switzerland come from auto traffic, and Urban Connect's mission to combat climate change through low-emission mobility solutions for companies is the way they want to help make an impact. Their primary focus is on e-bikes, but they also provide e-cars as a solution. If a company already has a fleet of vehicles, they try and advise them on more sustainable mobility choices. Google was one of their first clients, which was a significant first step to creating a respectable and trustworthy reputation.

While starting the company she had 3 children with her husband and fellow co-founder, and in her episode with us Judith shared insights about that time, which was often stressful and challenging. Still, they were lucky to receive invaluable support from family and friends so they could also focus on building their business and maintaining some work/life balance. Now, she stepped down from the position of CEO to focus more on general management as COO, and her husband, Robert, has taken over the position of CEO.

Memorable quotes:

“It’s good to have common goals in both your personal and business relationship - it makes it easier to switch off and remind ourselves we’re also a family, and not just a business.”

“30% of emissions comes from auto traffic in Switzerland, so convincing companies that this is an important service to subsidize for their employees is not as challenging.”

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What should you do with your life? : B-Schooled episode 14