The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Forget Apps. Sell These Tiny AI Tools Instead - Ep. #299
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May 12, 2026 
Ryan Dozer, AI marketer and entrepreneur who runs a six-figure agency and teaches AI marketing. He explains what Claude skills are and how they act like SOPs for AI. He describes packaging skill stacks, launching a Claude Code product that made $3K in a month, and using Claude Code to turn videos into SEO posts, build landing pages, and automate marketing workflows.
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Claude Skills Are SOPs For AI Tasks
- A Claude skill is a single markdown file that acts as an SOP for an AI task, letting you standardize repeatable prompts.
- Ryan recommends one granular skill per subtask (SEO post writer, newsletter writer, sales email writer).
Package Skills Into A Sellable Digital Product
- Package your subject-matter skills into sellable Claude markdown files and distribute them as digital products.
- Ryan packaged 25 marketing skills into a Claude Code Skill Stack and earned over $3,000 in ~30–45 days.
Build Skills From Your Own Workflows
- Start by building skills for tasks you already perform; dogfood them to improve quality and efficiency.
- Ryan converted his internal workflows into skills that both improved client work and became a productized offering.