#215: If I Had To Start My Business All Over Again, I'd Definitely Do This Differently... - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/215

In today's episode, I'm going to share with you what I would do differently if I had to start my business over again.

I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today.

Let's jump in...

I absolutely love doing a fresh version of this podcast every year.

The reason being that the online business world is changing rapidly.

When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice.

A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently.

I want to make sure that I'm upfront with you about what I would do differently if I were to start my business all over again today...

1. Look for ongoing mentoring

When I first started my business, I signed up to work one-on-one with a business coach on a VIP day. All I had was six hours. In those six hours, we did a lot of amazing theorising, and we came up with some great models and ideas.

But ultimately, when I went out to implement some of the things that I had learned, a lot of them didn't work.

I had no one to go to to get insight and feedback on why it hadn't worked for me and what I was supposed to do now... How do I continue to get out there and find new clients?

I invested US$4000 when I first started my business in that one VIP day, and I would definitely not do that again.

Instead, I would look for either a group program or an ongoing mentoring package.

Then I could work with someone, go out and do homework, do some work behind the scenes, and then come back and get feedback on what I had done. I could also get redirection if something I tried didn't necessarily work.

Due to the fact that I did all of my coaching and mentoring with a business mentor when I first started my business in one go, it was all based on theory. My mentor wasn't familiar with the type of people that I wanted to work with in the online business world and she didn't have a lot of experience or connections in that space. This meant that when I tried some of the strategies that she had recommended, they didn't actually work.

I can see upon reflection why they didn't work. Over time, I learned what was going to work for my target market and my ideal clients, but I didn't have the benefit of having ongoing check-ins with a mentor over an extended period of time.

That would have made such a difference to my first six months in business.

2. Don't DIY your website

I say this every time I do this type of podcast episode, but it was such a silly idea on my part to initially DIY my website.

Granted, back then we didn't have a lot of the awesome tools that we have these days. Squarespace wasn't a thing and we didn't have the tools that you could use to DIY your website.

Even now, if I was starting my business from scratch, I would not get behind the scenes of my website and try DIY it. I would just wait until I could put aside enough money from sales in my business to build that website

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