Ep45 Darren Gibb - Why 90% of Your Audience Doesn't Know They Need You Yet (And What To Do About It)

Stop talking about your prospects' problems.  Start talking about the symptoms of those problems.

In this raw and honest conversation between Suzanne Taylor-King and Scottish marketing expert Darren Gibb, they break down why traditional marketing tactics are failing coaches and consultants.

Key insights:

• Only 3% of your audience knows they have a problem

• Another 7% recognize the problem but aren't looking for solutions

• The remaining 90% need to see symptoms they relate to, not solutions they don't understand

Suzanne shares her recent experience creating 900 different ways to talk about her year-long program, highlighting the reality that only 1% of followers see any given post.

Darren breaks down his proven launch formula:

• 2 weeks pre-launch

• 1 week launch

• 2 weeks post-launch

The conversation covers:

• Why most LinkedIn Lives fail (and how to do them right)

• The truth about email list building

• Converting leads without being pushy

• Building trust through borrowed authority

• The power of natural conversations vs structured interviews

Perfect for coaches, consultants, and anyone looking to grow their business through authentic marketing that actually works in today's landscape.

Find all the show notes and links here: https://www.unlockyourwaywithstk.com/45