Cross-border Tax Talks Geopolitics, Protectionism, and the Future of Global Commerce
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Aug 12, 2025 In this enlightening discussion, Craig Stronberg, Senior Director of PwC Intelligence and former national security expert, shares insights on the shifting landscape of U.S. global policy and rising powers like BRICS. He dives into the complexities of protectionism, globalization debates, and how multinational firms navigate uncertainty through risk management and scenario planning. They also explore the surprising link between national happiness and trade success, emphasizing that prioritizing citizen well-being can unlock significant growth opportunities.
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Segment Your Response Strategy
- Map where your company sits: wait, discuss, or act, then prepare tailored plans for each position.
- Build the capacity to move from waiting to action quickly by rehearsing scenarios and decision triggers.
80-15-5 Corporate Posture Snapshot
- Craig estimates most multinationals (about 80%) are waiting, 15% are actively debating change, and 5% are acting now.
- He uses those buckets to counsel companies on readiness and practical planning.
Focus On Southeast Asia And The Gulf
- Watch Southeast Asia and the Arabian Peninsula as converging growth hubs attracting capital and talent.
- Start building market, deal, and operational acumen in these regions now to compete for future FDI.