In this episode of The Finance Marketing Podcast, Hillary sits down with Derrick Kinney, a former top financial advisor turned coach and author of the Wall Street Journal and USA TODAY bestseller Good Money Revolution. Derrick shares his proven strategies for transforming how advisors position themselves in the market—moving away from credential-based introductions that cause prospects to disengage and toward problem-focused messaging that immediately resonates.

Tune in to learn Derrick's "You Know How..." framework for client acquisition, discover why prospects only care about one thing (solving their painful financial problems), and get practical communication techniques for client meetings that build trust and convert prospects without making them feel sold to.

Connect with Derrick:

Website: SuccessForAdvisors.com
Book: Good Money Revolution: How to Make More Money to Do More Good
Free Downloads:
- Stop losing prospects: 10 conversation mistakes holding back your success (and How to Fix Them Fast)
- 3-step plan to get the raise you want
LinkedIn: Derrick Kinney

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Master the Language of Client Attraction: Communication Strategies That Convert with Derrick Kinney