Members of Technical Staff San Francisco Side Quests and Goth ABGs
Mar 18, 2026
Nicole (NicoleSHsing), a tech community member, DJ, and organizer behind the 'goth ABG' house, shares colorful San Francisco side quests. Short stories range from drone-slaying spectacle and robot-fighting chaos to DJing techno K-pop, Muay Thai, and a gamified journaling app. Playful, strange, and full of local flavor.
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Attention First, Product Second
- Attention is the primary currency in SF culture and people aggressively pursue screen time through performative side quests.
- Jayden argues many projects prioritize marketing and visibility before product readiness, citing premature hype around tools like Claude Code.
Goth ABG Tech House Story
- Nicole launched a goth ABG tech house to unite Asian women in tech with a goth aesthetic and creative pursuits.
- She frames it as a community for founders, engineers, and designer-artists who DJ, rave, and collaborate.
Subcultures As Distribution Platforms
- Niche aesthetic communities (like goth ABGs) become distribution platforms for members' projects and events.
- Nicole and Jayden treat the house as viral marketing and creative distribution for DJs, apps, and side projects.