#61 Wink Models: How to Leverage Influencers to Build Your Brand & Grow Your Business with Taryn Williams

My next guest is a model turned serial entrepreneur, it’s Taryn Williams, the founder of Wink Models, the Right Fit and #gifted.

Taryn started Wink Models 17 years ago when she saw clear gaps in the market and has grown it to a multi-million dollar business.

As the market shifted, she grew with it and founded The Right Fit - a marketplace that connects brands with influencers. The Right Fit has raised 2 rounds of venture capital of over $2m and has scaled to 17,000 talent and 11,000 clients. Last year, Taryn successfully sold and exited the business.

Then it didn’t take long before she was onto her next thing - #gifted - an influencer to brand platform specialising on gifting only. which already has over 5000 creators and 2500 brands in just 6 short months. 

In this episode, we talk about how she grew these businesses, but also for content creators and influencers, how to grow your account and how to monetise better so you can make your side hustle your main hustle. And for business owners, how to better leverage content creators and influencers to build your brand and grow your business.

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