Taylor Lorenz’s Power User Content Creation Has Become a Pyramid Scheme
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Feb 4, 2026 Caroline Moss, founder of Gee Thanks, Just Bought It and commentator on shopping and internet culture, breaks down how content creation has morphed into a pyramid-like hustle. They unpack course-selling schemes, faceless marketing trends, ChatGPT-fueled template content, and why stay-at-home moms are prime targets. Short, sharp, and revealing.
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Question Creator Course Claims
- Avoid buying generic creator courses that can be fed back into AI and resold as 'new' products.
- Question claims of easy income and check if the seller has transparent, verifiable results before paying.
Courses Recycle The Same Playbook Upward
- The course-buying loop creates layers of people selling the same recycled playbook upward like a pyramid.
- Buyers often become sellers with the same thin content, perpetuating the cycle without creating value.
Meta Creator Content Fails To Engage
- Many new 'creators' lack a unique point of view or skill and instead post meta content about being a creator, which audiences find unengaging.
- Templates and AI-written captions further homogenize content and reduce real discoverability.