The PT Project Podcast Create Content that Gets Clients
Jan 12, 2023
Gordon Greenhorn, a creative professional and former personal trainer, delves into effective content creation for fitness coaches. He emphasizes the power of personal stories to build confidence and engage audiences. Gordon tackles the fears of content creation, advocating for authenticity over perfection. He shares strategies for capturing creative ideas and mastering content creation through audience understanding and personal strengths. Lastly, he highlights the importance of dedication in content creation, encouraging trainers to commit to their journey for long-term success.
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Attention and Retention
- Focus on retaining audience attention; the first few seconds are crucial.
- Craft a compelling hook that immediately grabs their interest.
Visual Variety
- Vary visuals every few seconds to keep viewers engaged.
- Break up content with different angles, positions, and movement.
Wrong Platform
- A bodybuilder spent two hours making a reel for an audience not on Instagram.
- Consider your target audience's platform preference; Steve isn't on Instagram.
