Influential Voices of Authority Get More Podcast Traffic - PTC Episode 049
How do I get more podcast traffic? I hear that question all of the time. I recently conducted a survey of my subscribers. The question asked most often had something to do with traffic and engagement with their podcast. “How do I get more podcast traffic?”
I knew the subject was a hot topic, because I see discussions everywhere. How many product launches have you seen that promise to teach you how to get more traffic?
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” David Ogilvy is quoted as saying, “Great marketing only makes a bad product fail faster.” Be careful what you wish for.
First, make your product great. Then, bring people to the party.
Let’s make your content engaging and memorable before we invite your prospects to the show. If you create a unique experience, your engagement will be much more effective when people come to the party.
Let’s discuss how we become unique. Then, let’s discuss a few organic ways to gain some attention.
Create your own style
Don’t try to be somebody else. You are best at being you.
Create you own show structure. There are enough knockoffs.
Highlight your sense of humor.
Tell stories that define your character.
Discuss topics that interest you. Be interesting by being interested.
Remove the clichés
Definition of cliché: a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse.
If you want to sound unique and original, replace your clichés with something fresh.
- Thinking outside of the box
- Win-win situation
- Giving 110%
- Best Practices
- Synergy
- Paradigm Shift
- Low-hanging fruit
- Push the envelope
- Take it to the next level
- A leading provider of...
When you use the same phrases used by everyone else, you become vanilla.
If you want to be unique, grab a thesaurus and find some new words
Be memorable
What can you do on the show this week that hasn’t been done before?
Listen to Dave Jackson on his 400th episode of “School of Podcasting” where he was hi jacked by the Binky & The Wiz morning show. You won’t hear that on any other show.
Some loved it. Some hated it. Everyone that heard it remembered it.
Removing every flaw and sterilizing your show will not make it memorable.
Be audacious. Be adventuresome. Be creative.
Be boisterous … sometimes.
Be tender other times.
Do it in a way that only you can do it.
Brainstorm until you have something exciting.
Sell The Sizzle
People do not buy products. They buy what the product can do for them.
You don’t go to a restaurant to buy a steak. You go the restaurant, because you’re hungry and want one of your favorite dishes. You want that tender piece of meat that you can cut with a butter knife. The one that will just melt in your mouth, because it is the best steak around. It is cooked perfectly. You are not rushing in there because the cow was corn-fed and aged to perfection. Who cares. Those are attributes, not benefits. Does it taste great? Will it fill me up? Does it remind me of the great family dinners we used to have when I was a kid? I’m in. Those are the benefits.
Sell the sizzle, not the steak.
Now that we have a great product, how to we bring people to the party?
Sure you could buy all of those expensive products or a bunch of Facebook ads. I’m sure they work.
There is an easier way. And, it is free.
Get your name out there by getting involved.
How many podcasts do you listen to that beg you to get involved with the show? Email us. Leave us a voicemail. Post on our Facebook page. Find us on Twitter. Don’t forget that we have a speakpipe link on the website. Use a carrier pigeon. There are a million ways. Everyone wants engagement.
When you reach out and engage with others, they include you on the show. This does two things.
First, it puts you in front of their audience. That could bring a new audience to your show.
Second, through the Law of Reciprocity, the host of the show may be more inclined to engage with your show. A little thank you gesture. What goes around comes around.
Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions. When you do something nice for someone, they feel inclined to do something nice for you in return.
Gary Vaynerchuk spends an great deal of time discussing this in his book “Crush It”. It is a great book that I highly recommend.
Gary basically says, “Put your stuff out there. Then, go engage with everyone else.” Be seen. Meet people where THEY live.
Then, be patient.
You won’t get 100,000 listeners immediately. Grow slowly. Adjust and get it right as you progress. Build the foundation.
As Gary says, “do it again, and again, and again, and again.” Keep engaging. They will come. It only takes your time.
Schedule 30 minutes a day to interact with your audience where they are. You will eventually build the traffic you desire.
Get more podcast traffic, but first be unique.
- Create your own style
- Remove the clichés
- Be memorable
- Sell the sizzle
- Get involved
I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.
You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let's turn your information into engaging entertainment.