
Founder2Founder with Aaron Spivak Adrian Aidid on Building a $100M Acquisition Machine and a Life You’re Proud Of
In this episode of Founder2Founder, host Aaron Spivak sits down with Adrian Aidid, Founder and CEO of LDX Digital, a top Google and YouTube Ads agency that manages over $11 million in monthly ad spend. Adrian is no stranger to scaling brands, he’s helped grow eight companies to over $100K/day in spend and engineered acquisition systems responsible for hundreds of millions in revenue. But before becoming one of the most respected operators in the performance marketing space, Adrian’s journey began in government housing in Bristol, England.
Adrian opens up about how growing up with a single refugee mother shaped his relentless drive, how a failed job transfer became the catalyst for his entrepreneurial breakthrough, and the exact steps he took to go from running Facebook ads for local shops to building one of the most trusted agencies for global e-commerce brands. He also shares the importance of giving without expectations and the unique infrastructure LDX builds to turn traffic into scalable, profitable growth. This is an unfiltered look at grit, clarity, and scaling with precision.
Chapters:
02:10 - Growing Up in Government Housing in Bristol
03:46 - Lessons from Watching His Mother Work 3 Jobs
05:10 - The “Death Ground” Mindset that Fueled Adrian’s Drive
06:32 - Getting Into Party Promotions and Sales in London
08:04 - The First Exposure to Marketing and Ad Agencies
09:25 - How The Alchemist Inspired a Move to NYC
11:14 - Entering Wall Street with No Network and High Stakes
15:15 - Environment Over Willpower: Why New York Changed Everything
16:54 - The “Come to Jesus” Moment After Getting Sent Back to the UK
20:58 - Starting From Scratch: Door-to-Door Sales for Local Businesses
23:26 - Getting His First Client and Making the Move to London
24:50 - Transitioning from Local to Ecomm and Making Real Money
26:18 - Pivoting Early to Google Ads Before iOS Updates Hit
28:45 - Scaling a Brand from Zero to $38M in 2 Years
30:22 - How LDX Builds Funnels, Pages, and Upsell Structures for Scale
32:07 - Google Compliance, Cold Traffic Mastery, and Platform Relationships
34:40 - Balancing Data and Intuition in Big Growth Decisions
38:36 - Giving Without Expectation and Why It Works
41:59 - Building Relationships Without ROI Expectations
44:16 - Miami, Culture, and Creating the Right Environment to Thrive
46:59 - How Community Shapes Outcomes and Reduces Isolation
48:40 - The Power of Proximity and Being Around the Right People
50:13 - What Adrian Would Tell His 19-Year-Old Self
52:44 - Why Founders Need to Prioritize Character, Not Just Skills
55:08 - The Ultimate Test: Would You Grab a Beer With Them?
56:27 - Why Vibes and Energy Matter More Than Credentials
Guest Links:
Website: https://www.ldxdigital.com
LinkedIn: Adrian Aidid
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