🔒 The Tyranny of the Niche

This is a free preview of a paid episode — where I answer a few questions that have been coming my way a lot lately, including:

🤔 Should I niche down?
🧐 Does my business need a signature offer?
🙃 Will I be more successful if I just do one thing?

I have … a lot of feelings … about the advice that every business needs a super specific niche. So if you’ve ever felt like you were doing “too much” or “people just don’t get it” or “maybe I need to scrap all this and commit to one thing,” then please join me as I reflect on:

• The rise and fall of the “10k Signature Offer”
• What it means to “niche down” & why this advice is so widespread
• Why creative people NEED multiplicity & how to embrace it in your business
• Examples of how to blend many interests & offerings into one online presence
• How to create a business that’s “a meal of all sides” instead of just one main course

 
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