From The Green Notebook Why We Should Say Less - Joe McCormack
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Nov 30, 2020 Jacob and Joe sit down with Joe McCormack, author of Brief: Make a Bigger Impact by Saying Less and founder of the Brief Lab, to discuss the importance of clear and concise communication. Topics include the elusive 600, briefing empathy, effective email communication, and the power of a brief map.
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Use Layered Detail
- Lead with the essential level-one detail: the concise bottom line first.
- Provide deeper layers only if requested or in supplemental documentation.
Prepare For Tough Questions
- Prepare before briefings and anticipate the toughest questions that could expose you.
- Skipping prep risks credibility and can cost future opportunities to brief.
Bad Briefs Produce Noise
- Poor communication from a speaker becomes noise that listeners tune out like radio static.
- Clear, precise communication reduces noise and keeps people from changing the channel.