The Koerner Office - Business Ideas and Deep Dives with Chris Koerner The Only Local Ads Playbook You’ll Ever Need⏐Ep. #232
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Oct 10, 2025 In this engaging discussion, Marcus shares his journey of scaling a marketing agency to seven figures in just over a year. He reveals why local businesses often overlook YouTube ads and highlights the importance of using Google Ads data for effective campaigns. The conversation dives into the best niches for ROI, like cleaning and roofing, and offers actionable insights on designing landing pages for higher conversions. With practical tips on patience, advanced targeting, and remarketing, this podcast equips listeners with a powerful playbook for local advertising success.
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From Ugly YouTube Ads To A Seven-Figure Agency
- Marcus and his partner used low-fi YouTube ads to drive attendees to events and built a seven-figure agency in just over a year.
- COVID forced them to pivot to virtual events but the YouTube-driven model still scaled their business.
Run Google And YouTube Together
- Start Google Ads and YouTube together if possible, but ensure Google has conversion data first.
- Use the same conversion action across platforms so Google's learning benefits YouTube targeting.
Be Patient With Early Ad Spend
- Be patient when launching Google or YouTube campaigns and expect initial testing costs.
- Treat early spend as learning; don't judge performance after a few hundred dollars.