Get the app
public
ios_share
Knowledge at Wharton
chevron_right
How Data Mining Can Help Advertisers Hit Their Targets
Mar 9, 2017
16:49
forum
Ask episode
play_arrow
Play
view_agenda
Chapters
auto_awesome
Transcript
info_circle
Episode notes
New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers’ responses to TV ads.
Hosted on Acast. See
acast.com/privacy
for more information.
