Finshots Daily Would you put your money in a 100-year bond?
Feb 13, 2026
A deep dive into century bonds and why firms sometimes borrow for 100 years. A look back at Motorola’s 1997 bond boom and the risks of very long-term debt. Coverage of Alphabet’s recent £1bn 100-year issue and what motivates companies to lock in rates. Exploration of who buys these bonds, how they’re used by pensions and insurers, and how price sensitivity and duration matter.
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Motorola's Century-Long Bet
- In 1997 Motorola issued a 100-year bond, borrowing $300 million at a 5.22% coupon and promising principal repayment only in 2097.
- The bond still pays 5.22% despite market yield changes, illustrating long-term coupon commitments.
When Firms Outlive Their Fortunes
- Motorola was once a top-25 US company but fell to around 232nd and still must service its century bond until 2097.
- JCPenney issued a century bond and later went bankrupt 23 years after, highlighting corporate longevity risks.
Alphabet's Century Bond Attracts Flood Of Demand
- Alphabet issued a £1 billion 100-year bond and saw demand nearly ten times the offer, showing strong investor appetite.
- It also issues shorter bonds in pounds and Swiss francs to diversify borrowing across markets.