Into The Wild 90. A Bitter Housewife's Tale of Growing a Super Niche Business with Genevieve Brazelton
Hey you wild women!
My next guest is a Bitter Housewife, literally. Genevieve Brazelton is the co-founder and CMO of The Bitter Housewife, the bitters brand inspiring people to make their own choices – starting with what they drink. The Bitter Housewife crafts award-winning, all-natural cocktail bitters and ready-to-drink beverages with a focus on balanced bitter flavors that invite customers to explore something new and create their own combinations.
In this episode you will learn about:
- The inspiration behind the Bitter Housewife and how the business started
- Why you should always listen to the customer
- The difference between food products and food services
- How the pandemic has affected the business
- The customer discovery process
- How many iterations each product goes through
- Why the product has received pushback
- What makes the Bitter Housewife different than other bitters
- Why scaling big and fast doesn't always make sense
What it means to be a wild woman:
- "Somebody who's not afraid of rules or boundaries and who is confident in their choices and decisions even if they make people upset."
Public Shoutouts:
Resources:
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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