Jumping the SPAC Shark, Greenwashing, and Building Productive Habits with Charles Duhigg

In 'Smarter Faster Better', Charles Duhigg explores the science of productivity through eight key concepts, including motivation, goal setting, focus, and decision making. The book uses real-world examples from various fields such as the Marine Corps, Google, and Disney to illustrate how productive individuals and organizations view the world and make choices differently. Duhigg combines neuroscience, psychology, and behavioral economics to provide practical advice on how to become more effective and in control of one's life and work.

In this book, Charles Duhigg explores the science of habit formation and change. He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones. The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits. Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses.