The Art of Selling Online Courses 214 1-2 Hours a Day to a Six-Figure Side Business
29 snips
Dec 16, 2025 Michael Kilkelly, founder of Arch Smarter and a senior BIM developer, shares how he turned his course business into a six-figure success while working a full-time job. He discusses his unique journey, revealing how a day job enhances his course content. Michael also explains his innovative approach to cutting course setup time to just 10 minutes, leveraging AI for efficiency. With a focus on simplifying course formats, he emphasizes a 'less is more' philosophy, aiming to streamline processes and boost student engagement.
AI Snips
Chapters
Transcript
Episode notes
Work 1–2 Hours Daily Consistently
- Carve out small daily blocks to run a course business while working full time.
- Use weekends for bigger updates and scale time around launches when needed.
Cohort Entry Into A Small Academy
- Michael runs cohorted bootcamps as the entry point and an academy membership as follow-up, keeping the model lean.
- He targets $100,000 gross yearly revenue while remaining a one-person operator.
Double Down On What You Enjoy
- Michael's strongest, most consistent channel is his weekly email newsletter.
- He treats what he enjoys as the primary channel to reduce friction and stay consistent.