Episode 618 - 2025 Marketing Year In Review With Bridget Willard

In this podcast episode, host Rob Cairns and marketing expert Bridget Willard conduct a comprehensive review of the 2025 marketing landscape. They emphasize that small businesses must prioritize foundational stability, such as functional websites and accurate analytics, over flashy, expensive ad campaigns. The conversation highlights social media as a vital component of SEO, noting that active engagement on platforms like Twitter and LinkedIn helps brands stay relevant in AI-driven search results. They also discuss the nuanced role of AI, framing it as a tool that requires human expertise to produce authentic, high-quality content. Finally, the pair advises businesses to maintain human connections and exercise cultural sensitivity during times of global political turmoil.